This novel virus covid 19, has generated great stress around the world. Most of us are paralyzed by facing an unknown and uncertain scenario. This time of voluntary or enforced quarantine generates anxiety as part of the process, let’s say it is “what is expected” for a situation like the one we are experiencing today. However, once our anxiety is overcome, we can take a deep breath and rethink what positive options the #stayhome scenario presents.

If you own a brand and want to work on your own social media productively during this time of #stayhome, here are some tips that you can consider when publishing:

1. Direct your conversations well. This is nothing more than maintaining a natural tone in your posts, with the aim of creating a close relationship with those who read them. What drives your conversations in the end is to open a communication channel with your followers, friends or potential customers, not simply your story. It is important to turn social media into a two-way channel.

2. Filter the information you share. The material that is uploaded to the network will remain there for posterity, so it is very important to have prior control of the images that are shared, the opinions that are issued and the information that is given.

3. Balance your presence. If your brand reveals excessive participation in networks, it can tire your followers or choke them with irrelevant information. If, on the other hand, you have a very poor presence, it indicates delay or slowness of your team, so it is best to keep a balance between the information shared and the frequency. Each brand or company defines this factor over time, so it just “starts”.

4. Select and participate in groups: Groups are a very efficient tool in the professional field, your conversations will be more enriching for the brand.

5. Build trust: The content of a brand must be backed by a seal of credibility. This implies that your products fulfill the purchase promise, or that you respond positively to the doubts or comments of your customers.
 
Most of the time we are not able to speak clearly because we have not considered it or because we do not know how to get it. Every brand must reflect: who we are, where we are going, where we come from, why we do what we do. When we answer these initial questions, we can begin to communicate our brand to the world more accurately. Relax, breath and focus on your goal during this #stayhome time.